If you run a small business, you won’t need reminding that long-term relationships are a key component of success, relationships with your customers, suppliers and even your competitors. This is one aspect of PR that pays good dividends; it is important to build relationships in business, no matter the sector.
Developing customer relationships
It is always a good idea to take a customer relationship to a personal level; there are several ways to do this, if you meet face to face, you could ask if they live locally, if the contact is by email or message, you can ask about their family; if you bump into your Jeddah lawyer, enquire about his family and take the relationship to the next level.
Loyalty bonus
Many businesses operate a loyalty scheme, whereby regular clients receive some form of bonus, which could be a discount. There are many ways that you can connect with clients and build a positive relationship with your customers; talk to a local PR agency and see what they have to say.
The importance of networking
The importance of networking cannot be overstated; make connections with other businesses because you never know where that might lead. You should have a positive relationship with your competitors and who knows, perhaps you can help each other in the future. Keep a contact list and add to it whenever you meet other professionals to build an extensive list of people that could come in useful at some time in the future.
Attend trade fairs and events
If you have the time, you should attend trade fairs that are related to your industry and some that are not; ask any seasoned entrepreneur about the benefits of making new connections and they will happily confirm that there are many.
Developing supplier relationships
If you are happy with a supplier’s services, drop them an email and let them know that you appreciate them going the extra mile for you, which will motivate them to continue giving you excellent service. The stronger your relationship, the more likely the supplier will do what it takes to meet a delivery deadline or replace some returns. Zoom can help you to have virtual connections with your suppliers, personalising your communication.
Business networking
Every company works in an arena with other businesses and maintaining positive relationships should be your goal, make your company part of the local community in as many ways as you can and this will help with brand recognition. If you have an HR department, this can be something for them to manage. Otherwise, you can outsource all your PR needs to a local agency.
Become part of the community
It should be the goal of every business owner to forge a good relationship with their local community and there are many ways to do this. Making contributions to local projects is a good idea. These payments are tax deductible and the exposure is great for branding while keeping your name at the forefront of community activities.
Business start-up
If you are in the process of writing a business plan for your next venture, we recommend talking to a local business lawyer at the very outset. The legal professional can help you make the right choices regarding the type of business you register, plus the lawyer offers invaluable advice about things like taxation. Integrate your company into the community and look for ways to contribute and collaborate with other businesses.
Successful businesses integrate into their local community and developing business relationships is an integral part of creating the right image.
